What are these final touches?
- Make your presence with your logo. The whole point of a press release is to get yourself out there and bring some exposure to your organization. Start with displaying your logo in the header and other relevant information.
- What is your release date? Your press release may be for immediate release or it may be released for the next day. For these cases, indicate in capital letters FOR IMMEDIATE RELEASE: (date) or EMBARGOED UNTIL: (date) at the beginning of your press release. Embargoed informs the media that the contents of the press release cannot be published until the specific date.
- Be sure your heading is capitalized and bold for your reader to see. You could also have optional sub-headings in bold font below your main heading with key information. If you plan on adding a sub-heading, ensure it is catchy as it will still need to attract the audience to keep reading.
- Your press release should be 1 - 2 pages. Try your best to keep it to 1 page, but if you do have two pages be sure to indicate this at the bottom of your first page by using the word more or continued between two dashes. ie. - more -, -continued-
- Tell the audience who you are. Many individuals refer to this section as the biolerplate. This section gives a brief background about the organziation or individual issuing the press release.
- How can they reach you? Be sure your very last section of your press release provides a name, phone number, email address, mailing address or any other contact information for the Public Relations contact.
- End with ###. Your press release should be wrapped up with ###, this indicates the end of a press release. Fun Fact: ### refers to XXX meaning 30 used to denote end in telegraphic codes used in early years[1].
A visual example of some of the final touches that are discussed above[2].
Do you have any burning questions regarding how to write a persuasive press release? Please share!
________________________________________________________________________
[1] PR*URGENT: A Free Press Release Service. (n.d.). Help Section. Retrived from http://www.prurgent.com/press_release_help.htm
[2] Bill Stoller's PublicityInsider.com. (n.d.). How to Write a Great Press Release: A Sample Press Release Template. Retrived from http://www.publicityinsider.com/release.asp
Writing a great press release is no piece of cake if you’ve never done it before.
ReplyDeletePress Release is the most common communication tool used in PR efforts. It is an informational letter describing a newsworthy fact about your company.
The aim of a press release is not just to catch the eye of the reader right from the get-go, and by whatever means possible (although you need to do this as well), it is to keep them on the page and to let them know why they should be interested in writing about what you’ve got to say. A journalist is ultimately interested in a story, not selling your product. So your press release has to sell them a story, preferably written in a similar style to their own articles. This involves research: observe their style, tailor your press release to their needs and give them the story from the headline onwards. In other words give them the complete package; send them the article you think they would want to publish, not necessarily the article you want to publish, and you will have a far greater chance of seeing your story in print. By adopting this approach the journalist or editor has to do as little work as possible to get your story up onto their website or published in their newspaper. Makes sense, right?
Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can't afford to not go through this valuable information whenever I surf the internet! press release distribution services
ReplyDelete