It is time to get the news out, whether it may be a new product launch, a new CEO gracing the company’s presence or recognizing awards given or received; companies are always looking to get news out to the media. That is exactly what task I was presented with last year.
Let me give you a little background about me:
I work for a small Non-Profit called the Peel Leadership Centre (PLC) as a Program Coordinator. Now when I mean small, I
mean small. It is just my manager and I running this newly registered
non-profit. We have been around for years, but now we are building our brand,
creating a name for ourselves and developing ourselves as an entity. In order to make that happen we need to
get our news out there to be published and gain some good publicity.
Why am I writing about persuasive press releases?
I was given the task to write a press release for PLC's first
major event. I had no idea what I was doing, but I was up for the challenge. I
sourced out mentors to help me develop a decent press release, but I knew I
needed to develop my skills in the communication department to really
contribute to vital communications, like a press release, for my organization. It
is actually the reason why I decided to take Business Communications at
Sheridan College. Naturally, when I saw the topic of Press Releases and a persuasive
one at that, I knew it was a sign that not only did I pick the right course for
me, but I can really put in the work to develop a first class press release for
this year’s event. Funny how things work out.
Definitely keep checking in as we explore this journey of
press releases and how we can get your news published.
Have you ever been presented with writing a communications
you have had no experience with? How did you tackle this new task?
You will certainly be able to write fantastic press releases for your organization.
ReplyDeleteIndeed, you are in the right place, doing the right thing at the perfectly right time!
Good luck in preparing your first press release Navi.